The Art and Hustle of Boutique Fitness

Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including:

  • Incorporating fashion activewear, healthy food and beverage, and other brands into retail and pop-up sales events
  • Taking Elements Fitness on the road to an upscale hotel, spa, and other venues
  • Developing an in-studio video platform with Intelivideo to stream barre, dance and fitness classes to clients worldwide