Podcast: Play in new window
Subscribe: Android | RSS | More
DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how:
- Websites need to work with the store flow and provide integration into pop-up design
- Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail needs
- Success includes measuring the halo effect of brick & mortar retail on online sales and returned savings