Monthly Archives: March 2021

Moving Fashion Forward with Terrence Charles, Hearst Media

The Pop-Up Biz

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Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on:

  • How to leverage the power of a media brand to shine a light on key cultural initiatives
  • The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward
  • Active Employee Resource Groups that foster understanding and help make space for diversity in the workplace

The Art and Hustle of Boutique Fitness

The Pop-Up Biz

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Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including:

  • Incorporating fashion activewear, healthy food and beverage, and other brands into retail and pop-up sales events
  • Taking Elements Fitness on the road to an upscale hotel, spa, and other venues
  • Developing an in-studio video platform with Intelivideo to stream barre, dance and fitness classes to clients worldwide

Experiential Empathy

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Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to:

  • Use Ethnography to understand consumer mindsets better
  • Grow an internal culture that attracts positivity and elevates productivity
  • Support a mission-based business and work with the world’s greatest brands

Harmonic Retail

The Pop-Up Biz

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DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how:

  • Websites need to work with the store flow and provide integration into pop-up design
  • Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail needs
  • Success includes measuring the halo effect of brick & mortar retail on online sales and returned savings