Monthly Archives: December 2020

5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others

In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, Indie Lee skincare – a clean beauty line dedicated to educating and empowering others to live their healthiest life.

On today’s episode of The Pop-Up Biz podcast:

  • Indie and I discuss the inspiration behind her skincare line and how she integrated trunk shows and  pop-up activations early on as she launched Indie Lee Skincare.
  • How she is optimizing key digital platforms like Instagram + IGTV, offering Masterclasses, virtual shopping events and her Podcast, Coming Clean
  • We discuss the future of social shopping and what’s next for Indie Lee Skincare

Download our conversation, discover and hear from one of the most creative and recognized clean beauty founders in the world.

Connect with Indie Lee on Instagram, Coming Clean Podcast, Facebook.

Learn more about PopUpSummer! on our website and follow us on Instagram. Connect with Susan Sandler on LinkedIn or email

If you like what you hear, please take a moment to rate and review, and share the episode with a friend.